Corporate design is the essence of Corporate identity. This includes logo (font, combination of word and image) , envelopes, business cards, letterheads, flyer, magazines and posters. Creating the correct corporate design is like cooking a multi-layered dish. You’re going to need a set or rules, instructions and a complete set of assets (ingredients) to make sure the flavors stay true. In other words, a style guide, which includes the brands story, vision, values, logo, color palette, typography scheme, proper layout, the audience, tone, supporting graphics and most importantly, personality. These elements help unify the message around the brand’s core beliefs. These examples were made for an engineering firm. The projects went through several iterations before the client was satisfied with the result.
